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What a DTF transfer really costs: ink, film, powder and the number nobody counts

Most DTF pricing starts from what the shop next door charges. Start from your cost instead — it is four numbers and a calculator.

5 min read · Updated 2026-09-21
In short
  1. Measure ink use per sheet from the RIP’s estimate (colour ml + white ml)
  2. Add film per sheet and powder per sheet
  3. Divide by usable transfers, then add 15–25 % for waste and reprints

The four numbers

  • Colour ink: DTF CMYK costs about $0.15–0.25 per ml on a converted Epson. A full A4 sheet at typical coverage uses 0.6–1.2 ml.
  • White ink: $0.20–0.35 per ml, and a full-coverage A4 uses 1.5–3 ml — white is usually the largest ink line.
  • Film: $0.30–0.60 per A4 sheet, or $12–25 per 30 cm × 100 m roll ($0.06–0.10 per A4 equivalent).
  • Powder: $0.05–0.15 per A4 at normal coverage.

Worked example (A4, 70 % coverage)

Colour 0.9 ml × $0.20 = $0.18. White 2.2 ml × $0.28 = $0.62. Film sheet $0.40. Powder $0.10. Total $1.30 per sheet. With six 8 cm logos nested on the sheet, that is $0.22 per logo before waste.

The number nobody counts

Waste. Nozzle checks, purge strips, a misfed sheet, the reprint for the customer who sent a JPG. Real shops see 15–25 % of film and ink that never becomes a sold transfer. Add it to the cost, not to the profit.

Time

An A4 at 1440 × 720 takes 3–5 minutes to print plus curing. If your hour is worth $25, that is $1.50–2 per sheet — more than the ink. Nesting more designs per sheet (gang sheets) is the only way to get that number down.

Print it right with ZoroPrint

Free for one printer. The channel test, preflight and white underbase from these guides are built in.

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